Lavender & Lily

logo design / Brand identity design
Lavender & Lily is a charming floral boutique based in New Jersey, owned by a passionate florist with a thoughtful approach to design. For this project, I was tasked with creating a visual identity that captured the brand’s soft, elegant, yet friendly personality while remaining fresh and modern.

I designed a series of logo concepts, developed a cohesive color palette, selected complementary typography, and brought the brand to life through mockups across various applications—from packaging to signage. The final deliverable was a brand identity and style guide. The result is a warm and inviting identity that reflects the heart of Lavender & Lily’s business: celebrating beauty in every bloom.